Nestlé Philippines Celebrates 100 years (a TV Commercial entitled "Pag-ibig")

Nestle celebrated its centennial year in the country through the theme “Kasambuhay, Habambuhay.” It was on 2011 when the TV commercial aired nationwide. The TV commercial is entitled “Pag-ibig” (theme song by APO Hiking Society). Even though the commercial’s length is short, still it’s striking for me.

The commercial is a masterpiece depicting Filipino traits and traditions. As years passed, everything evolved including the Filipino television. Programs seemed to become more liberated and commercials became nonsense, some has subliminal messages (that’s not good for minor viewers). But then, this commercial pops out just like that in the midst of overflowing TV commercials.

This commercial gives a lot of messages to the viewers especially on love for family which makes the cultural traits of each Filipino. There are two characters (that was focused) on the commercial, a girl and a boy who met each other since they’re both kids. And as time pass by, both of them grew so as their relationship together. The commercial title may seem to refer on love for opposite sex but if you try to watch and understand the whole story; it also refers to the love for family which I found so striking. Since Filipino people are family-oriented, it’s a good point how Nestle (knowing that it’s an international brand) made their product relate to Filipino culture. The commercial actually touched my heart especially on the part when two lovers grew old but then they are still taking care of one another, a value that everyone must acquire. There’s also this part when the couple got married and had their own family, when they were about to sleep, the wife had their children with her on bed rather than her husband who was on the floor beside the bed. Before they turned the lights off, the couple held each other’s hand, which I found heartwarming.

Family was depicted as an important tool for growth in the commercial. That we should value and love each other no matter what happens through misery and happiness. I adore how the family in the commercial is bonded with each other. I personally love my own family and so while watching the commercial, I found myself relating to it. I also noticed that the commercial is manifesting another Filipino trait, the extended family tradition. On the last part, all of them were united up to the grandsons and granddaughters of the couple.

The commercial started when the boy first met the girl while she was wearing her new dress, then the girl teased her because he has milk traces on his lips and as the commercial ended, the boy is now old, he have his granddaughter. When he first saw his granddaughter, the girl is wearing a new dress, impressing her grandmother (the wife) then she teased her grandfather because he has tear marks on his eyes.

Its amazing how nestle tried to connect the commercial to their products. That nestle products became the part of every Filipino family through generations in constant companions. Just like what two lovers became, from childhood up to their old age.

Photos from Nestle.com.ph, Video from PhilTVCom

The Airing of "The Legend of Korra"

I actually waited two years to see the sequel of the epic cartoon series Avatar. I really love this cartoon. It was when I was on my high school days when I first saw Aang and found the series really amazing and thrilling (and funny!) and so, I tried my best to watch the entire series from the first book up to the last which was the fire. And yes, the newest avatar finally came and she’s no other than Avatar Korra, a water bender.

After years Aang maintained balance and equality among four nations, now it’s time for him to rest as an avatar, then he died (of old age). As the cycle continues (Air, water, earth, fire) water is supposed to be the next element or tribe that the next avatar should came from and so, it’s Korra’s turn from a southern water tribe. 

The series focuses more on one place which is called the Republic City, a steampunk metropolis occupied by benders and non-benders of different nations. The city was founded by Aang and Zuko after the 100-year war between nations. Tenzin, former avatar Aang’s son, is the one who will teach Korra to air bend and it’s really difficult on her part to master this element (as we recall, avatar Aang has difficulty mastering earth, so it’s usual for avatars to have difficulties). Korra is a stubborn, silly teenage woman who will learn to deal with being into serious job of mastering all elements. The first season will focus on how Korra fight the Equalists, a non-benders who uses chi-blocking to subdue their enemies.


My opinion: I do watched the first chapters of this epic cartoon series and personally, I love how this series is different from the first one. The way the story was constructed is a masterpiece. Somehow the part that I don’t like is that the series is less funny that of it became more serious. As what we recall, people loved Avatar the Last Airbender because of its humor at the same time the story is great. Though The legend of Korra has great story, still i’m looking for some humor like what Aang brought to everyone of us. Another this is that when the first chapter was shown, Avatar Korra already mastered three elements and so what’s next? it’s air, the only remaining element left. So if there’s only one element to be mastered, will the series be short? I don’t want this series to be short I want more story! hehehe..

But all-in-all, the first three chapters are good. Thumbs up to Michael Dante DiMartino and Bryan Konietzko!

Photos retrieved from ogmansblog.wordpress.com