Nestlé Philippines Celebrates 100 years (a TV Commercial entitled "Pag-ibig")

Nestle celebrated its centennial year in the country through the theme “Kasambuhay, Habambuhay.” It was on 2011 when the TV commercial aired nationwide. The TV commercial is entitled “Pag-ibig” (theme song by APO Hiking Society). Even though the commercial’s length is short, still it’s striking for me.

The commercial is a masterpiece depicting Filipino traits and traditions. As years passed, everything evolved including the Filipino television. Programs seemed to become more liberated and commercials became nonsense, some has subliminal messages (that’s not good for minor viewers). But then, this commercial pops out just like that in the midst of overflowing TV commercials.

This commercial gives a lot of messages to the viewers especially on love for family which makes the cultural traits of each Filipino. There are two characters (that was focused) on the commercial, a girl and a boy who met each other since they’re both kids. And as time pass by, both of them grew so as their relationship together. The commercial title may seem to refer on love for opposite sex but if you try to watch and understand the whole story; it also refers to the love for family which I found so striking. Since Filipino people are family-oriented, it’s a good point how Nestle (knowing that it’s an international brand) made their product relate to Filipino culture. The commercial actually touched my heart especially on the part when two lovers grew old but then they are still taking care of one another, a value that everyone must acquire. There’s also this part when the couple got married and had their own family, when they were about to sleep, the wife had their children with her on bed rather than her husband who was on the floor beside the bed. Before they turned the lights off, the couple held each other’s hand, which I found heartwarming.

Family was depicted as an important tool for growth in the commercial. That we should value and love each other no matter what happens through misery and happiness. I adore how the family in the commercial is bonded with each other. I personally love my own family and so while watching the commercial, I found myself relating to it. I also noticed that the commercial is manifesting another Filipino trait, the extended family tradition. On the last part, all of them were united up to the grandsons and granddaughters of the couple.

The commercial started when the boy first met the girl while she was wearing her new dress, then the girl teased her because he has milk traces on his lips and as the commercial ended, the boy is now old, he have his granddaughter. When he first saw his granddaughter, the girl is wearing a new dress, impressing her grandmother (the wife) then she teased her grandfather because he has tear marks on his eyes.

Its amazing how nestle tried to connect the commercial to their products. That nestle products became the part of every Filipino family through generations in constant companions. Just like what two lovers became, from childhood up to their old age.

Photos from Nestle.com.ph, Video from PhilTVCom

Two of my photography works are published on TINIG's EKLIPSE 12

Top Left: Front Cover, Top Right: Back Cover, Bottom Left: 1st work, Bottom Right: 2nd Work

I don't recall when I submitted my photo through email to TINIG's email address. But then, I was surprised to see two of my works on their latest published EKLIPSE. EKLIPSE is a collection of artworks and so, I'm an artist! LOL. Kidding aside, I actually do not expect my entries to be published.

My two photography works. Did you see my name at the bottom?

TINIG is an official student publication of De La Salle Araneta University. It was my friend who told me that she found my photos on EKLIPSE and so, I asked to see her copy and there, I saw my works. Surprisingly, when I submitted my works, I didn't put any title on it but then the TINIG (or I mean people behind TINIG) made the titles. The first picture (which you see on the left side) is entitled "Strained Bonds" the other one is "Sentido Colonial." You know the feeling when you saw your name? I dunno. LOL. The photos are on page 27 and 28 of the booklet.

OK to tell you secretly, I personally doesn't like those photos (shhh). When TINIG emailed me back (before the publication), I gave them another two of my works. Well, if you are curious enough you can visit www.PhotosbyDennLevy.tumblr.com and look for the photograph entitled "Roller Coaster @ Star City" that's the photo that I actually like.

But then I'm happy because TINIG published two of my entries.

Actual Photo

Thank you very much TINIG!

Visit www.PhotosbyDennLevy.tumblr.com for more photos. PhotosByDennLevy is a Photography Blog.

Psychology Society's: "FIRST DAY HI!" @ Rizal Hall, De La Salle Araneta University

"First Day Hi!" official poster © Denn Levy Velasco

Psychology Society's first event for this year was named "First Day Hi!" The event aims to gather AB Psychology students especially the freshmen. It's an annual orientation/acquaintance party for psychology students. This event has goals of building strong relationship among members of the society and the department as well and foster new talents and skills. This event was hosted by the Psychology Society in tie-up with the Psychology Department of De La Salle Araneta University.

The "First Day Hi!" registration started at an early time before the event began. Majority of the registered participants are freshman. The registration team was led by Ms. Jamila Mari Ergino with Ms. Leah Dangla and Ms. Regine Orbillo.

The program immediately started at exactly 9:00 am through a prayer led by Ms. Mary Jane Espedido.

After the prayer, Denn Levy (Psychology Society President) gave his opening remarks welcoming all Psychology Society members especially the new members and thanking everyone for having their time. And during this time, he introduced to everyone the new set of officers for the Academic Year 2012-2013. Starting from Vice President up to the year representatives.

The program's hosts were Ms. Aj Stefani Esclamado and Ms. Maria Fe Compañero. Participants were asked to stand up and greet "Hi!" and "Hello!" to their nearest schoolmate. It was fun seeing everyone smiling and greeting each other. Through this Psychology Society's membere were able to meet each other and became familiar with.

Dr. Rosario Chu, after everyone greeted each other gave her speech and talk regarding the field of PSYCHOLOGY. She also oriented the students regarding career opportunities after finishing the course AB Psychology. Also. she introduced the lists of professors in the Department of Psychology.

After Dr. Rosario Chu's presentation, M.C.s were given a chance to present to everyone what are the upcoming events and activities for the school year for the Society. These are the lists of upcoming events:

AUGUST

• SIKOLOHIYANG FILIPINO FORUM

• TEAMBUILDING

SEPTEMBER

• Wellness Month

• Seminars

• Quiz Bee

• Exhibit

• Film Showing (Psycho Cinema)

NOVEMBER

• PAPJA

• PSSP Convention

DECEMBER

• Department/Society Christmas Party

JANUARY

• FTK (For The Kids 2013)

• Educational Tour

FEBRUARY

• Valentine’s Party

• Seminar

• PSYNERGY

Of course, the event is nothing without some cooperation from its members. 3rd year members had their performances. Ms. Janet Evasco and Ms. Evangelle Pacuan had their song number with guitar played by Mr. Nathaniel Melendrez. While there were performances, members had their snacks. After some performances, Psychology Society played some videos about the society, and its members. And also a music video by Mr. Denn Levy Velasco, Ms. Maria Fe Compañero, Ms. Leah Dangla and Ms. Jean Lumbres directed by Mr. Denn Levy Velasco was played entitled Countdown by Beyonce. Click this link to watch the video through youtube.

(left) Denn Levy (President) holding the prize (right) The winner

The first game started with a name called "Meet Me." Psych people were asked to complete the human bingo whoever can accomplish the bingo shall take the prize which was a Psychology Society T-Shirt. Mr. Mark Pangan won the shirt. Congrats! Another 1st year member also won a shirt. (Sorry if we weren't able to get the name)

The second game was called "Lucky Pick." Members of the society were asked to grab something under their chairs (because officers stick some papers under the chairs - a total of 10 colored papers for 10 chosen members). Each group has 5 members depends on what color of paper they got under their chairs. And those groups were asked to have a showdown (dance showdown). And congratulations to the people on the picture who won the Psychology Society keychains! :)

Fourth year members also had their performances. Mr. Peter Paul Callado sang with Mr. Nathaniel Melendrez and on the other hand, Ms. Jeline Baliwas and Ms. Clein Villanueva also sang.

Ms. Leah Dangla (Vice President Internal) finally gave her closing remarks. Thanking everyone and inspiring all psychology society members to keep on striving hard and giving her message to all first year not to feel pressured especially this is their first step in college.

Ms. Regine Orbillo (4th year representative) led the closing prayer.

These are photos of the participants. See you all again to our next event this August, the TB! :)

SOME PHOTOS:

Photos from: PhotosByDennLevy, Haniel Stones Velandria and Camille Suarez